Description :

The MSc programme with a specialisation in Marketing and Communication is designed to equip participants with the knowledge and skills needed to excel in the dynamic fields of marketing, branding, and effective communication. The programme emphasises both the strategic aspects of marketing and the art of conveying compelling messages to target audiences.

Objectives:

• Ensure students understand marketing fundamentals, including market research, segmentation, targeting, and positioning.
• Develop strong written, verbal, and visual communication skills customised for marketing and public relations.
• Equip students with the capability to effectively utilise digital tools and platforms for successful marketing campaigns.
• Cultivate leadership abilities to proficiently manage marketing and communication teams.
• Enable students to formulate and execute brand strategies aimed at enhancing brand equity and market presence.

Career Opportunities:

• Marketing Manager
• Brand Manager
• Digital Marketing Specialist
• Communication Director
• Advertising Manager
• Market Research Analyst
• Product Manager

Learning outcomes:

1. Graduates will develop a solid understanding of marketing fundamentals, including market research, segmentation, targeting, and positioning.
2. They will acquire advanced skills in written, verbal, and visual communication tailored for marketing and public relations.
3. Proficient in utilising digital tools and platforms, they will be capable of creating and executing successful digital marketing campaigns.
4. They will demonstrate leadership skills, enabling them to effectively manage marketing and communication teams.
5. They will be able to create and implement brand strategies effectively, thereby enhancing brand recognition and market presence.